Content Writer

Position Overview

Grow-Trees is looking for a Content Writer to shape compelling stories that inspire individuals and corporations to plant trees and support environmental restoration. The role will own the brand voice across digital and print platforms, translating environmental work and impact data into engaging, accurate, and effective content for corporate partners, customers, and the wider community.

Key Responsibilities

Social Media Copywriting & Creative Strategy

• Write sharp, authoritative, data-driven LinkedIn posts for corporate audiences, including CSR heads, HR leaders, and ESG managers, to support B2B partnerships.
• Create engaging Instagram captions, reel scripts, and carousel copy that explain environmental concepts and showcase project impact.
• Adapt content for other social media platforms to increase awareness, audience engagement, and conversions.

Editorial & Educational Content

• Write SEO-optimised blogs, articles, and whitepapers on reforestation, ESG trends, climate action, and biodiversity.
• Write and coordinate the annual report, turning impact data and project milestones into a clear narrative for stakeholders.
• Develop plantation-site project pages covering local context, community impact, and ecological outcomes.
• Produce impact reports, stories about planting sites and community benefits, and customer success case studies featuring outcomes and testimonials.
• Research and verify information using credible, authoritative sources.

Email Marketing & Direct Outreach

• Plan and write monthly newsletters for corporate clients, individual donors, and gift-a-tree customers.
• Create persuasive sales outreach emails, pitch decks, and follow-up materials for prospective B2B partners.

Brand Communications

• Write website copy, landing pages, certificate text, and press releases as required.
• Maintain a consistent brand tone, voice, and positioning across customer touchpoints.

Key Skills & Competencies

• Excellent written and verbal communication skills in English, with strong grammar and editorial judgment.
• Creative, proactive, and able to manage multiple deliverables against deadlines.
• Strong understanding of content marketing, SEO, digital advertising, and social media marketing.
• Experience writing for both B2B and B2C audiences, including LinkedIn and Instagram.
• Proficiency in MS Office or equivalent tools, including Word, Excel, and PowerPoint.
• Hands-on experience with content management systems such as WordPress, Google Workspace, and grammar/editing tools such as Grammarly.
• Collaborative approach, attention to detail, ownership, and enthusiasm for creative innovation.

Candidate Requirements

• Bachelor’s degree or diploma in Journalism, Mass Communication, or a related field.
• The job description specifies a minimum of 4 years of professional writing experience, while the form lists 3–5 years; candidates should confirm the exact threshold with the employer if needed.
• A portfolio showcasing social media campaigns, long-form blogs, and email newsletters, ideally with performance metrics such as organic traffic, engagement, or lead generation.
• Experience in an agency, high-growth startup, or impact-sector organisation is relevant.
• Experience in social impact, climate action, sustainability, or the environmental sector is an advantage, but is not mandatory.

Role Details

• Work Mode: In-office.
• Location: Mumbai, Maharashtra.
• Working Days: 5 days per week.
• Shift Timing: Standard Shift.